15 Strategies to Promote Positive Customer Reviews for Your Brand or Business

By Kamal
Strategies to Promote Positive Customer Reviews
Jan 4, 2024 Reading time : 7 min

Customer reviews have become a crucial part of how brands and businesses are judged nowadays. Every business or firm has a policy to ask for reviews from every customer who uses their product or service. Good feedback helps in developing the overall reputation of the firm in the market, regardless of the firm’s nature and trade, while starting your first business.

In fact, online reviews contribute to a company’s success and help business owners to retain more clients. What’s more important, however, is the strategies that you can use to make your company’s reviews stand out among the rest. Here are fifteen ways that you can use to encourage customers to share their opinions about your brand or business!

Identify the Right Moments

Recognizing the opportunity when it comes is one of the major tasks for a business. If your customers are already interacting with you on social media, you can wait for an opportune moment to encourage them to give you a review. For example, you could use a pop-up or message box that allows the customer to say how the experience was and then prompt them to leave a public review on Google or other platforms. This is one of the ways to make money with Google reviews.

Choose A Channel That Works for You at Scale.

Having a plan for how you’re going to go about getting reviews is like creating a winning online business plan, but this plan needs to be up-to-date and flexible. It can be methods like SMS, email marketing, or social media marketing, and you can pick the one that works best for you.

 Get reviews on social media channels

You can also hold a Question and Answers event on your social media channel to encourage customers to ask their doubts regarding your business. It’ll give you an insight into what people have in mind about your firm, and will also help you improve your weak points.

Ask the Customer in Person

In-person interaction makes an impression, and it is a great way to get customers to leave reviews on your site. When there is an opportunity to request a review in person, it’s best to do so. 

Get in-person customer feedback

As an example, you can ask your customer to give personal reviews or leave one on your site, at the time of delivery of your product or service. This would ensure that you get feedback from every customer who orders your product or service.

Begin with an Open-ended Question

The best way to get reviews from customers is, to begin with, an open-ended, non-threatening question like “What did you think of our experience?” You mustn’t ask for a specific answer because it might not work out in your favor. Instead, start by asking them a variety of open-ended questions.

Try to avoid asking for feedback with multiple-choice or one-word answer questions. Close-ended questions like “Did you find what you were looking for?” or “How would you rate your customer service experience?” limit the scope of answers to just a short sentence. It doesn’t let customers feel free to provide vivid descriptions of their actual experience.

Reward Employees Who Gain Positive Reviews

Rewarding employees who get great reviews is a great way to increase your company’s overall positive reviews. You can do this by rewarding them with a bonus, commission, or even a paid day off. It will further encourage other employees as well to work hard for better reviews.

Exhibit Great Reviews

Exhibit positive reviews on your website

This strategy is all about creating a positive image for your company. By displaying great reviews on your company’s website as a spec, you are exuding confidence in your company and creating an image that will make customers want to write a review of your business.

Incentivize Customers to Provide Reviews

Encourage customers to provide a review by offering them something a bit extra for their efforts. To make this easier, consider creating an internal program where all customers can earn points by leaving reviews. And later use these points to get a certain amount off while buying your product or service. 

You can also gift a freebie to all those who provide reviews to appreciate their efforts. Give them basic items such as a pack of pens, a notebook, a journal, or more.

Respond to Every Review

Respond to every review

You might not believe this, but negative reviews are often more potent than positive ones. So if you respond to every single negative review, it will help you gain more positive reviews in the future and let you make smarter business decisions. Alternatively, this strategy for removing negative reviews might be used. This is because the customer will see that you’re part of the solution instead of the problem.

Launch a Local Influencer Campaign

Local influencers or bloggers can be a great way to create buzz around your brand and build your social media presence. Try hiring a local influencer or setting up an influencer campaign to get more people talking about your business. Selecting an influencer for your campaign will let you create a brand identity for your business.

Provide Best-in-Class Service and Products

Provide good services to positive reviews

Providing customers with a great experience will ensure that they are more likely to leave you a review, and it’ll also help your business in the long run. Try focusing on your strengths and building upon them. 

Dominate Your Social Media Presence

Create a popular social media page to get more reviews

Ensure your company is on every popular social media platform out there. By using each of these social media platforms to promote your reviews, you will be able to reach a broader audience and potentially gain more reviews from consumers who may not have heard of your business yet. Creating a Facebook business resource is one of the best ways to get more reviews from your customers. 

Use SMS Text Messages to Solicit Reviews.

You can use text messaging as a way to get customer reviews on your business. You can do this by creating a campaign through promoted advertisements or sending it directly through an SMS marketing solution

Give Your Customers a Positive Review First.

Customer retention goes hand-in-hand with customer satisfaction. You can look into ways to retain customers by giving them the sense that they are valued and important in your business. The simplest way to do this is by providing them with positive reviews. First, this will encourage them to leave positive reviews on your site as well.

Optimize Your content

Optimize and update your content

Optimizing is the act of making your business’s website easier to read, easier to use, and ultimately more attractive to customers. With the right website optimization tools, you can make a huge difference in how customers perceive your business and convince them that it’s time to leave a review on your site.

Create Different Channels to Leave Reviews

You can make it easy for customers to leave a review by creating different ways to do so. If they’re interacting with you on social media, give them the ability to leave a review behind on each of those platforms. You can also ask them for reviews through SMS, email, or in person at your local center of business.


Reviews help customers to feel more comfortable when they’re purchasing a product or service. If a customer leaves a positive review, it can mean big things for your company as it will easily reach more customers. 

Reviews help customers

The negative holds just as much importance, as it allows you to look at where you lack and gives you the opportunity to improve yourself. Also, replying to a negative review with politeness and acceptance can create a good image of you and your company in the market.

Use these strategies to get incredible customer reviews and build a reputation in the market that you always desired.

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