Why is the Speed of Your WordPress Site Important?

By Kamal
WordPress Site Speed
Jan 5, 2024 Reading time : 4 min
Speed of the Website

Have you ever thought of increasing the speed of your WordPress site? Well, you should consider it because there are so many reasons for it. You might be aware of the fact that search engines often rank lower for slow-loading websites than those with fast-loading. Also, as per research, it was concluded that approximately 50% of the visitors would bounce if your site takes more than 2 seconds to load. 

In this write-up, we will try to understand the possible considerable reasons and ways for having a good website speed. 

Speed can be Decisive for Success 

Speed for Success

Do you know most users wonder how to speed up a WordPress website? Undoubtedly, WordPress is considered the best hosting platform and the dominant CMS platform worldwide. It is not only easy to use but also to upgrade secure, simple, and flexible options. 

The poor loading speed can be detrimental for e-commerce store owners because most online buyers and users are much less patient. Thus, it is necessary to address the concern of the website speed. Thanks to the army of developers who are constantly evolving it by introducing newer tools to speed up WordPress websites.

Change Your Hosting Provider 

Hosting Provider

Are you aware that the hosting of your WordPress site is one of the most significant factors that impact the speed of your website? With the advancements in technology, the web hosting industry has progressed, resulting in decreases in the price of the hosting provider. 

So, now the dedicated cloud servers are very affordable. In fact, with the advancement, the option for sharing has also become available. Not only this but the best hosting providers offer so many additional benefits like emails, space, domains, unlimited bandwidth, etc.

But, sometimes with the shared hosting plans, you need to use the same server for many websites. Therefore, the performance aligned with speed greatly depends on the resources you have employed. 

Default Themes are Lighter 

Default Themes

WordPress themes have visually appealing elements, sliders, widgets, and social icons. These can appear very attractive to the eye. You need to keep in mind that your web suffers from an excessive number of elements. Besides this, it is an excellent option to use a default WordPress theme, is an excellent option as they are lightweight and manageable. 

Reduce CSS and JS File Size 

JS and CSS file

If you have ever used Google Page Speed Insights to evaluate the website speed, you must have been told to reduce the size of those files. The size of the website’s speed increases when you minimize the size of CSS and JS files. 

Google’s guides can also help you to fix some things on your own in case you are familiar with the WordPress themes. Besides this, you can also deploy to use various other plugins for increasing the speed of your website. 

Advantages of Content Delivery Networks 

Content Delivery Networks

In case, you also aspire to be active abroad, it is important to keep in mind that the website loading speed in any other country won’t be as same as of your own country. So, to resolve this issue, CDNs can be helpful. 

The CDNs are the Content Delivery Networks that unify the loading speed of the site. Due to this, the visitors will be able to enjoy a reliable loading speed of your site, irrespective of the geographical location from where they are accessing the site. 

These networks maintain a copy of your website at the various data centers. Its primary function is to access the page from the closest possible locations. 

🤔 Do You Know?
According to Semrush, the Bounce rate is the fourth most important factor for Google to rank the websites. 

Make Sure You Delete the Unwanted Data

Delete Unwanted Data

Do you know you must delete the excess data present in your database? This is because it will minimize the backup size. But, always make sure you should have the necessary information that you might need. 

Besides this, you must get rid of the old content drafts. Also, delete the fake users and the spam comments. Along with this, you need to get rid of the unwanted themes and plugins. The website speed increases if you have fever files present in your database.

Wrapping Up 

Website Loading Speed

By this, it is quite clear that your website needs to have a high loading speed. This is not only helpful for decreasing the bounce rate but also helps your users interact better with your e-commerce store. This will help you to increase the chance of the success of your business.

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