A Beginners Guide to SEO for Divorce Lawyers
Updated On March 27, 2023 | by Kamal
Although there has been a debate for a long time if it is ethical for law firms to market their services, they, like any business, need to drive clients to their business. Unlike many businesses where you can make promises, it is tough to make guarantees in the legal field. And since marketing is essentially making promises to your potential clients, you can see where the debate stems from.
Even with these concerns marketing law firms can be costly if you opt to market through platforms such as social media and Paid Per Click advertisements. But even if such ads are expensive, the question is, are they effective? Do they ensure the potential client understands the full scope of their legal problem? Most of the time, it can be a hit or miss marketing approach with such strategies. As a result, many law firms opt to use SEO as their primary strategy to both educate the people and market their products indirectly, removing this marketing gray area to a large extent.
But as you would imagine, the law is an umbrella term with many facets underneath it. One of these legal pillars is family law. Legal family issues are susceptible; many people are too embarrassed or do not want to open up about divorce with strangers. In the end, many people opt to ask a friend or a family member for advice instead of searching for an attorney online; This makes SEO for divorce lawyers much more complex. But with the right SEO strategy and informative content, your law firm could be better placed to bring in more clients.
What is SEO?
For those wondering what is SEO writing? SEO(Search Engine Optimization) is the strategy you use to get better visibility on Google and other search engines. It is a way to rank relevant Keyword phrases in your niche. However, lawyers and divorce lawyers may need to implement a local SEO strategy to capture the local market better.
What is Local SEO?
As the term suggests, local SEO is a way to gain visibility and ranking in your Geolocation. As a divorce lawyer, finding clients in your vicinity makes sense as it is convenient for the client, and you better understand the law of the area.
Now that you understand what SEO is and its importance, how can you capitalize on this and ensure you rank better?
Create a Good and Compelling Website
Any business needs an excellent website to drive traffic; This is very important because first impressions matter for any business. You need to create an easy-to-use page that anyone can quickly navigate. Furthermore, you want the page to look inviting and hospitable to make any potential clients feel at ease.
Therefore check your on-page content, images, and videos to make sure that they reflect on your values both as an individual and as a law firm. You can also add staff profiles to your website for potential clients to familiarize themselves with the people who will work on their cases. Such a move will help your website and firm connect with the client deeper.
Do Your Keyword Research
Research is a sensitive area that can be the difference between your rank rising or plummeting. The most important thing to look for when looking for keywords is finding phrases with a high search volume and minimal competition. However, it is important to point out that most high-volume Keywords have a lot of competition and would be very difficult to rank in the law field. Therefore, you can start with keywords with less competition and fewer volumes, rank for those, and implement more complex keywords as you gain authority.
Good and Well Research Content
Most people will Google a legal question and not necessarily a particular law firm. They would like to be educated on the matter and better understand their case, making good content a considerable driving force in SEO for divorce lawyers.
This is your opportunity to showcase your skill by answering such questions and, in essence, market your prowess and experience. By answering the questions precisely through your content, you give the reader the notion that you understand the topic and are better placed to handle the legal problem. They are more likely to reach out to you instead of a legal firm that does not use its blogs to educate the readers and solely for marketing purposes.
One of the most challenging things is to build backlinks because they require time and patience. Backlinks are links from other sites to your website. They help you build authority in Google’s eyes, as the more links you receive, the more Google perceives you as an authority in the field. You are better placed to get backlinks as you answer frequently asked questions by having good content. However, you may need to do guest post outreach campaigns to help you gain more links. But before the outreach, you can create social media pages that link back to your website, register in legal directories, and submit your company to Google My Business to jumpstart the Backlinking process.
Finally, you will need a proper analysis tool once everything is set. This way, you can track your wins, know what you need to change, and most importantly, study your growth. SEO can be a long and challenging process, but in the end, it can lead to consistent, inexpensive, and quality leads.