5 Advantages of Email Marketing for Shopify eCommerce Stores
Updated on March 1, 2023 | by Manpreet Kaur Sandhu
With the global pandemic in full swing, businesses all over the world are scrambling to adapt to the new normal by transitioning from brick-and-mortar shops to eCommerce stores. Shopify has been one of the most popular eCommerce application marketplaces, wherein a business can set up shop and carry out trading complete with a payment gateway. Shopify paved the way for small to medium-scale enterprises to dominate the online space at a lower cost. In line with this, the market became a harrowing scene to penetrate. Email marketing is one of the most efficient digital marketing allies that can make your brand distinct and top of mind, despite the competition.
Email marketing is a campaign strategy that utilizes an email platform to promote a brand, products, services, online retail shop, and discounts and offerings. In addition, it is also a successful medium for content and social media marketing. Every day, billions of emails are received and sent; therefore, email marketing remains a powerful tool that can reach your target market without costing an arm and a leg. Here are five advantages of email marketing for Shopify eCommerce stores.
1. Email Marketing is a Viable Sales Opportunity.
In the entire customer journey, email marketing is at play. It has a vital role in persuasion, after-sales brand equity, future purchases, and loyalty. Furthermore, email marketing has proven successful with customers and potential buyers. As a result, campaigns should focus on these target audiences to lock in a sale.
2. Emails Increase Brand Awareness
The direct line to your target audience’s inbox is one of the best ways to build brand identity. Properly executed and timely sending of emails can increase brand awareness. Often, emails end up getting lost amongst inbox clutter, so you need to find a way to ensure that your messages are being read. The best way to achieve this is by converting emails to text messages, since text messages have unmatched 98% open rates. In addition, regular engagement through email sending of product and store information, content, and social media marketing will make your brand stay ahead of the competition. You can even improve engagement and awareness by giving away a special gift specifically for email subscribers or utilizing an online reputation management software.
In addition, emails can also be an effective way to encourage reviews and product testimonials. Best to link them with social media accounts to promote a discussion. In this way, SEO improves, which in turn increases the likelihood of conversions.
3. Emails Recover Revenue
Email marketing database is a powerful tool to recover customer complaints and abandoned carts. Send out an apology email for poor service or a defective product and throw in a coupon as goodwill. Likewise, an email reminder of an incomplete purchase is an opportunity to recoup lost revenue. An effective way to make a sale from lost revenue is to send incentives for re-engagement or cart completion.
4. Email Marketing is One of the Effective SEO Services Available
Email marketing can be an SEO tool by placing email content on the website and building links. The utilization of email to promote SEO content can be an intelligent way to drive targeted visitors into the website leading to improved engagements that can organically increase search engine rankings. Deploy local SEO techniques in email content to capture the audience within the vicinity. Similarly, a way to execute this is by sending blog posts and articles via an email newsletter. Make sure to educate with resource articles and never spam just for the sake of capturing keywords.
5. Email Marketing – a Cost-Efficient Tool
Email marketing offers a fast return on investment (ROI) compared to its other digital marketing counterparts. In addition, it is an economical strategy because it is not labor-intensive, time-consuming, and would not require specialized and technical skills to execute.
Email marketing, as recommended by SEO services agencies, is one of the staple digital marketing strategies to deploy. It offers high investment returns, a robust sales and revenue generation tool, creating brand awareness for your business and improving SEO. In addition, it is an excellent ally of eCommerce stores to build loyalty and sustain revenue.
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