Guide / Digital Marketing / Doing SEO Yourself vs Working with an SEO Expert

Doing SEO Yourself vs Working with an SEO Expert

Updated on April 5, 2022 | by Mathew Wiggins

Doing SEO

Do you want to make sure your new website is visible online? The best way to get a lot of visitors to your website is to make sure it is on the first page of Google. That is where all the users are and statistics show hardly anybody looks at the other pages. In fact, a lot of people only look at the first few results on Google. You need to make sure your website is at the top of the list.

So, how can you boost your new website’s visibility? The answer is through search engine optimization or SEO. This is going to allow you to enjoy more traffic, make sales and gain authority. But the big question is; what is your approach going to be to SEO? A lot of business owners go back and forth about taking on SEO by themselves or going to an SEO expert for support. Let’s take a closer look at the options and what you need to know.

Doing SEO, Yourself

Have you considered learning about SEO and tackling this process yourself? Indeed, if you have a small business, it is possible to handle SEO in-house. But you will have to make sure that you are armed with all of the right information first. This means having the time to learn, take training courses and put your skills into action.  If you have the dedication to do this, then it can be possible to improve your website. For some pointers, Joshua George is going to be able to help you. As an SEO expert with years of experience, he shares secrets that can help you achieve the results you are looking for. So, this is a great place to start if you are looking to take on SEO yourself.

One of the benefits of DIY SEO is that you can save money. While you will have to purchase training courses and SEO tools to use, this can still be significantly lower than hiring a professional.  If you only have a small budget right now, this might make it a preferable option for you. You just have to make sure that you have the time to commit to SEO, as this is going to be a time-consuming and regular task.

Therefore, if you are on a budget and you have an interest in SEO, it is more than possible to take on this task yourself when it comes to your website. You just have to make sure that your schedule allows you time to work on SEO. There are plenty of good sources out there on the internet, as well as online courses that can help you build your knowledge. Again, just be prepared for some hard work and you will be able to see a lot of good results.

Working with an SEO Expert

Are you not sure about taking the DIY approach when it comes to SEO? It is natural to be hesitant since this is a huge project that you would be taking on. Indeed, SEO is never something that you can simply tick off the to-do list and put to one side. Instead, it is a task that requires constant work to see good results. So, you are never going to be finished. Some people like this challenge and enjoy SEO. But, if you are the opposite, you might be looking for a way to achieve results without having to do everything by yourself.

Thankfully, there is an answer. You can choose to work with an SEO expert. In other words, you can hand them the task of sorting out your website and creating an SEO strategy that is going to work for your business. What is the advantage of doing this? Well, they are going to have the experience and skills required to achieve results. They will have worked with other companies before and keep up-to-date with what is going to work with Google’s algorithm. So, you can do everything from increasing your traffic to building authority online.

When a professional handle your SEO, this means that you are going to have a lot of freer time. If you are a small business, this allows you to concentrate on your products or services, as well as growing in the future. An SEO expert is going to work in the background and ensure you are attracting new clients all the time while you can focus on customer-facing roles and making sure they have a good experience.

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