General / Top 6 Scholarly Journals for Marketing Students

Top 6 Scholarly Journals for Marketing Students

Updated on April 5, 2022 | by Alex Smith

Journals in Marketing

Today, students have access to hundreds of thousands of publications online. Unlike previous generations, learners have everything they need only one click away! This certainly makes their studying process much easier, as they can look up some reliable sources in a matter of seconds.

Access to reliable sources and scientific publications can also be a necessity. Lots of professors demand that their students use only peer-reviewed journals for their research. Of course, you can always pay for essay services, so you don’t have to worry about the credibility of your work! Expert writers use only credible journals for your assignments. 

Some students think that there are not many commerce publications that they can use as a relevant source. Sure, advertising heavily relies on experts who offer their insights through blogs, conferences, and other modern media. Still, there are plenty of scholarly journals on marketing and advertisement that publish the most recent trends in this field!

So, here are the top 6 scholarly journals for marketing students that can be used for your homework!

Where Can You Look for the Best Publications?

Often, professors don’t provide a list with their website recommendations, even though they specifically ask students to use scholarly journals in the assignments. With Essay Pro reviews by nocramming.com, you can forget about this problem! But for those students who do their homework themselves, here are a couple of places where you can find top ad promotion materials:

  • Scimago Journal Ranking. Here, learners can use keywords to search for the best scholarly marketing journals.
  • Association of Business Schools Journal Ranking. This website is among the most reliable sources if you want to look through credible marketing publications. Students are also welcome to download these rankings in the form of a table.

Top Scholarly Journals For Marketing 

Now that you know where to find materials for your assignments, you need to know what to look for, while you can also learn some tips for writing a great college assignment. Most of the business publications that will be listed here use only peer-reviewed sources. So, you can be sure that the quality of the presented materials is excellent, even if it’s from a few years back.

Journal of Marketing

This is one of the oldest and most respected publishing houses in the segment. It was created in 1936 and has gained a lot of admiration and popularity since. JM was even included in the Financial Times Top 50 2016 Research Rank! Here, students can find info about the nearest trends for the customers, managers, shareholders, and mentors.

Journal of Consumer Research

JCR was established in 1974 to educate the general public about the newest discoveries in consumer research. For almost fifty years, readers can find top-quality information about many disciplines in the business area. Also, the publications are widely supported by many organizations, some of them include the following:

  • American Sociological Association;
  • Institute for Operations Research and the Management Sciences;
  • American Anthropological Association;
  • American Association of Family and Consumer Sciences.

International Journal of Research in Marketing

Created in 1984, this magazine officially represents the European Marketing Academy all over the world. It offers lots of useful information to its readers, for example, the latest marketing techniques, methods of attracting clients, and many more. Also, the primary target audience for these publications are scientists and scholars, so the language might be a little complicated.

Journal of Advertising

This magazine has been releasing new issues 5 times a year since 1972. Mostly, the topics of the publications include advertising theories, as well as their connection to the real world of business. Students can take information from these reliable articles to follow the changes that occurred in theoretical approaches during the last decades.

Journal of Interactive Marketing

This magazine is fairly young, as it was firstly published in 2008. At the same time, it has valuable insights into modern advertising approaches. This is especially useful for students who are exploring the connection between technologies and consumers. Here are some of the topics discussed in this periodical:

  • strategic use of information technologies;
  • content customization;
  • interactive business-to-business marketing;
  • influence and viral advertisement;
  • buying behavior of the consumers.

Marketing Letters

This is one of those periodicals that post shorter papers no longer than 20 pages in total.  Even though it’s not a lot, it still allows publishers to develop some of the most pressing topics in the world of business. For example, some of the popular issues that are discussed in ML include the following:

  • market research;
  • management;
  • consumer statistics;
  • psychology of the customers.
Marketing Letters

How Can You Access These Publications?

Lots of students don’t really know how to receive full texts of the publications. It’s not enough to cite the author in references without reading the actual text. Often, official journals ask for paid access, which is also restricted for most of the users. Here, you have two options that will allow you to read the whole text:

  1. Write a letter to the authors. Most academics are always ready to share their work with students for free!
  2. Look the article up on Google Scholar. It might have some PDF versions of the journal that are already paid for.

Takeaway

So, as you can see, marketing students have lots of materials to choose from. There are many more periodicals that contain useful information as well! But first, check with your professor if the sources for the papers have to be peer-reviewed. If you use the wrong source, it might have a bad influence on your final grade!