The Best Software to Enhance Business Communications

Feb 15, 2022 Reading time : 3 min

The increasing dominance of technology and digitalization in the modern workplace has given rise to a range of communication tools that aims to foster productivity and break communication barriers. In fact, a recent report shows that 28 percent of employees cite poor communication and lack of collaboration in the workplace as the primary reason for breached deadlines business failure. So this article will explore some of the best internal and external communication software to provide helpful tactics for anyone considering to improve their digital communication strategies.

Internal Communication Tools to Promote Team Collaboration

With thousands of messaging apps and software, it can be tough to pick the right one that is tailored for the company’s internal communication approach. Luckily, tools such as SharePoint for internal communications offer an all-in-one holistic solution to all workers by creating a digital communication matrix that aligns everyone within the organization to ensure that the message is delivered across every team and department in real-time. Another helpful software that can deliver a range of business benefits for companies of all sizes is the Livetiles Intranet. This modern intranet software enables organizations to decentralize news from multiple sites and allows several different internal communication formats, including video, blog posts, and so on. Both of these communication tools will also help in mitigating any potential negative impacts so that there will be no unwanted surprises to discover. 

External Communication to Build Long-Term Customer Relationships

At the heart of every external communication tool is to make customers feel heard and supported. Customer complaints and lost sales are the by-products of ineffective external communication. so, the experts from Chron emphasized the importance of having a well-thought external communication plan that focuses on delivering value to the company’s target audience. To keep up with this fast-paced and technologically-oriented generation, MailerLite provides a way to send professional-looking newsletters and automated campaigns to hundreds of subscribers. Performance reports are also provided to help in monitoring the average open rate, click rate, general engagement, and subscriber growth to know which areas require further improvement.

Aside from MailerLite, the Influencer Marketing Hub mentioned the use of automated chatbots to engage customers proactively and provide real-time answers to customer inquiries. Among the top easy-to-use chatbot software for external communication is CHATFUEL. Through Chatfuel, businesses can now boost customer satisfaction by handling the queries of thousands of customers on a round-the-clock basis. This platform for Facebook Messenger provides users with different editing tools tailored to express each brand’s authentic voice and ensures hassle-free customer communication at every step of the way.

With all the changes happening across social media and search algorithms, internal communication software contributes to more successful team collaboration and helps in overcoming hurdles that may come along the way. On the other hand, the primary focus areas of external communication tools are press releases, newsletters, financial records, and media stories to strengthen the public relations efforts of the company. When used in the right way, these communication tools can effectively help businesses deliver information at the right time, in the right format, and to the right audience to improve the overall customer experience.

Louise Simon
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Louise Simon