How Your Social Media Marketing Strategy Benefits with Chatbots
Updated On October 19, 2021 | by Janvi Panthri
Social media is on the rise. With millions of users all over the world, it’s no surprise that this digital space is also used as a marketing tool today. But it’s not always easy to market businesses with social media. There’s no clear formula that can lead your brand to success. It’s unpredictable and messy. With super internet deals, however, you can access as much social media as you want. But social media can also work wonders for your digital marketing campaign. This is why chatbots are so important. These are automated systems that respond to questions. The best part is, they don’t need human assistance. And they’re typically built into messaging apps which makes conversations even easier. Still not convinced? Here’s a complete list of reasons why you’re your social media marketing strategy needs to use chatbots.
Also read: Top 10 Reasons You Must Have A Digital Marketing Strategy in 2021
They’re Always Available
Chatbots are growing in popularity. And the main reason behind this is their availability round the clock. Human assistants need rest. Or breaks. After all, they’re human. There are also public holidays or unexpected changes that can reduce the number of employees in a business. This is where chatbots come in. They don’t get tired, require breaks, or vacations. Chatbots work round the clock, 24/7. Whether it’s a public holiday or vacation season. Your business can count on these bots to be available and ready to work 24/7.
Chatbots are Quick
Human servers take time. It’s only natural. They usually need time to type and read. Sometimes, additional time is required because they need to understand what the customers want. Moreover, human assistants need breaks. Also, they deal with a lot of customers at the same time. Because of the above reasons, they often take a lot of time to get back to customers. This leaves these consumers angry. Agitated, and annoyed. With chatbots, all these problems are eliminated. They’re quick and they take no time to respond. They don’t need time to rest or understand what customers are saying.
They’re Less Prone to Error
To err is human. But errors are not part of the chatbot’s functions. This is why they’re important for your marketing strategies. Human severs are highly prone to error. There’s a good chance they will misunderstand a lot of what customers say. Also, these servers sometimes miss calls and messages by accident. This results in rising complaints and negative reviews. Customers are less likely to re-revisit your business and will also spread negative word-of-mouth. But this is where chatbots come in. They send standardized messages so errors are impossible. Moreover, they’re quick, efficient, and will satisfy your customers. Here are a few examples of chatbots
- Facebook Messenger chatbot
- X.ai- for scheduling meetings
- NewsBot – for news notifications
- Poncho – for local weather forecast updates
- Xiaoice- for friendly chats
Chatbots Are Quick to Build
Chatbots look like they’d be hard to assemble. When you think of such technology, you instantly think it will take you time. And also additional effort. But this is all false. With chatbots, the setting process is relatively easy. And quick. But when building a chatbot, it’s smart to hire your own technician. This ensures that he understands all the technical tools involved. But a lot of businesses don’t do this. This is because they either don’t have a personal technician or it’s just hard to find one. Don’t worry though. For this, there are a lot of tools to help build your own chatbot.
They Collect Accurate Data
It’s hard to mess up data compilation when you’re a bot. And this data is very important to a business’s success. Chatbots collect all the accurate and relevant consumer data when they interact with consumers. This includes age, preferences, queries, location, and gender. Through this data, companies can easily build strategies. This leads to growth, greater customer interaction, and success. Such data will also make your marketing campaigns more successful. Especially when you know what a consumer wants and how to give it to them.
H2 – Chatbots Make Payments Easy Chatbots simplify the payment process. Previously, customers had to go through many steps before they could finally pay for products. But with chatbots, this isn’t the case. They help identify problems in the payment process so customers can have a smooth experience.