How to Become an Amazon Seller

Becoming an Amazon Seller
Feb 16, 2024 Reading time : 5 min

Amazon sellers are increasing in number by the day and everybody wants to leverage the platform’s massive customer base and convenience of operations. 

If you’re someone who wishes to join the platform too, then this article is for you. In this article, we will cover all the basics of what you need to do to become an Amazon seller and become a profitable one at that.

Steps to Becoming an Amazon Seller

Selling on Amazon is fairly simple but there are some important things you need to do before you begin your selling journey. 

Product and Market Research

The first question that pops up in your head while thinking of selling on Amazon is “what can I sell on Amazon?” To decide this, the first thing you need to do is decide on a budget and conduct intensive product research to find a niche that is profitable for you. 

What constitutes a profitable niche is that the products in it need to have high demand and low competition and this can prove to be difficult to find.

One way to go about it is by identifying multiple products that you deem fit and then analyzing them before making a final choice. They need to be products that fill the existing gaps in the market along with reliable data to support them. 

Use SellerApp’s Product Research tool to discover products and analyze all their important information. It will also help you understand if the products you’ve chosen can generate high sales and provide valuable insights to help you gauge how well it caters to customers’ needs. 

You will also need to pay attention to and abide by Amazon’s policies. You cannot sell anything that falls under the Amazon Restricted Categories or you will need to seek special permission to sell items that qualify as “Restricted Products” on Amazon. 

Sourcing Your Products

Once you find the right products, you need to decide how and where you’re going to source your products from, their storage and shipping methods, returns and exchanges, etc. In short, this means you have to choose between FBA (Fulfilment by Amazon) and FBM (Fulfilled by Merchant) to handle the fulfillment of your orders. 

Alibaba is a popular choice for source products. Focus on finding a reliable manufacturer or supplier who will be your business partner and ensure a low cost without compromising on quality.

Amazon Seller Registration 

While registering, the most important part is to decide between an Amazon Individual seller account and a Professional account. The Professional account is better suited to sellers who usually sell more than 100 items every month and costs $39.99 a month. 

The Individual account is for those who are looking to sell less than 40 items per month. This plan entails no monthly subscription fee here you have to pay Amazon $0.99 as commission for every product you sell. Learn more about amazon’s individual seller account here.

To register, go to → Choose between a Professional Seller account and an Individual Seller account. 

Make sure you keep all the necessary documents ready for the registration process. Complete the whole registration process along with your payment details and other important information. 

Product Listing Optimization

Once you find and source a product, you will then need to create Amazon product listings so that you can start making sales. For this, you need to find and use relevant keywords in the product title, description, and bullet points on Amazon. 

You also need to use HD images and make use of 3P listing optimization tools to ensure you rank well on Amazon search results. A good ranking is a key to customers being able to find your products easily which in turn boosts your sales. 

Your listing content needs to be easy to read and grab the attention of customers. Avoid repeating keywords multiple times as this will be viewed as keyword dumping and stuffing and the A9 algorithm does not favor this. 

In addition to the above-mentioned steps, an important part of selling on Amazon is Amazon PPC. Use either Sponsored Products, Sponsored Brands, or Sponsored Displays along with the right keywords to advertise your products according to your business needs. 

It is the most effective way to accelerate your product’s sales and enhance brand visibility and awareness.


With adequate product and keyword research, optimized listings, and the right manufacturers and suppliers, you have everything you need to launch your Amazon business. 

Becoming an Amazon seller is exciting. However, to sustain your business you also need to constantly monitor your KPIs and stay up to date with all the changes and updates in Amazon policies and regulations. 

Manually monitoring everything can be a hassle. Thus, enlisting the services of a 3P seller platform like SellerApp can help take your business to new heights and manage everything seamlessly. 

Author’s Bio:

Arishekar N

Arishekar N is the Senior Director of Marketing and Growth at SellerApp, an e-commerce data analytics solution. He is responsible for overseeing the development and implementation of marketing strategies, as well as increasing process efficiency by executing cutting-edge Search Engine Optimization strategies at SellerApp

Arishekar has over 10 years of experience in marketing analytics and SEO. He has worked as a Digital Specialist for the tech giant IBM and most recently as the Senior Marketing Specialist for ZioTive Technologies where he enhanced their site structure by increasing website and mobile usability. Previously, he worked as a Senior SEO Analyst for Star Group where he was responsible for managing SEO Audits and analytics.

Alex Jones
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Alex Jones