Does Guest Posting Still Work If the Content is Under 300 Words?
Updated on April 5, 2022 | by Mathew Wiggins
Are you wanting to invest time in guest posting? This is becoming a popular method for businesses to improve their reputation, get the word out about new products and ultimately, enjoy having more visitors to their website.
If you are new to guest posting, you may know how it generally works. But you might not understand all of the details that come with it. Of course, you need to choose an interesting topic and include a link to your own website. In addition, you will have to spend time researching and writing the content. However, one question you need to ask yourself is; how long should a guest post be?
Can Guest Posts Be Under 300 Words?
If you have been looking into blogging websites and even checking out other guest post content, you may come across shorter pieces of content. Guest posting is a way of link building strategy. In particular, they can be a quick read, and often this can mean answering questions. So, rather than a guide or conversational piece, they are often about answering a common question or query. You may have an idea that this is what you want to do too. After all, it would make guest posting a lot easier and faster for you to write. But you have to be aware of the risks of doing this.
We know that internet users have short attention spans. They want information quickly and, in a bite, -size form. You may see people talking about writing posts under 300 words and wonder if your guest post should be under this number or above. Well, we are going to tell you when it comes to Google ranking, you want your guest post to be over 300 words. When you write more, this is going to help Google figure out the topic you are concentrating on and allow it to appear in search results. The best word count you should aim for when guest posts are part of an SEO strategy is between 700 to 800 words. This is going to offer the best of both worlds. You have the opportunity to get your content out there in terms of ranking and to offer a good amount of information to the audience.
What are the Benefits of Writing Longer Content?
One of the most important things about a guest post is that it should contain quality content. In other words, you should include insightful and interesting information on a topic. In addition, you will need to create unique content and convey your information in an easy-to-read and engaging way. The best way to do this is in a longer style and with more words. Indeed, there are a lot of benefits to longer content.
A benefit of lengthening your guest posts is that you can offer more value to a reader. Namely, they might have more than one question that they need to be answered. So, your guest posts can provide all of those answers in one place. You can show off your knowledge and demonstrate your authority on the topic. It is a great opportunity to build trust with a reader and encourage them to check out your website. When you give them all the answers they need, they are more likely to click on your link and learn more.
In addition, the more content you write, the more opportunity you have to include various keywords to help with ranking. This allows your guest post to be accessed by more readers and hopefully, more people are going to click on your website link. Of course, it is also going to help the website you are posting on. This should have a positive impact on them too and this can mean that they are more likely to accept content from you in the first place.
Something you do have to remember when you are writing longer content is that you want to avoid babbling and repeating yourself. You should not be writing to simply achieve the word count. All of the information you provide has to be helpful and unique to help Google and readers at the same time. This is not to say writing guest posts is easy. Indeed, this is why it can help to have a team involved. Writing for readers is a difficult task and it can take some time to write longer content. But the benefits you will enjoy from investing more time in longer guest posts make it all worth it.