Social Media Templates: Are They Worth It?
Updated on April 25, 2022 | by Louise Simon
Using images in your social media posts has a lot of advantages, starting with the fact that they are really useful to get the attention of your followers. The main problem that you, as a business owner, will face is having to spend a lot of time coming up with promo content for your social media platforms. You need to write content and then look for quality images put into it. If you’re going to go at it all by yourself, then prepare to spend a huge amount of time on it. The perfect solution for this problem is to use pre-made social media templates.
Regardless of the maturity of your company, regarding the digital marketing department, there is always a lot to do with limited time and resources, if only you are willing to be a little creative. An efficient way to ensure that everything will be done on time and with a certain minimum quality standard is the use of templates that strongly convey your brand’s message.
If you want to get the best results with the least amount of effort, pre-made social media template bundles are the way to go. Working with template bundles can really speed up your promo campaigns and cut costs for your business, at the same time.
1. Advantages of Working with Social Media Templates
If you are thinking about using social media templates, but are unsure if it’s the right decision for you, then let’s look at some of their many advantages and how they can impact your business.
1.1 Easy to Update
Social media templates can be edited on Canva, with just a couple of clicks. If you are not experienced with graphic design programs such as Photoshop, Canva is a good way to go, because their interface is very user-friendly. You just need to learn some basics and you will be producing designs of unbelievable quality.
1.2 Quality Designs
A good social media template doesn’t come out anywhere. They are the result of work done by a graphics design expert, with years of experience under his belt. A good designer not only knows how to work with graphics editing tools, but he’ll also know the basics of what makes for a good graphic design.
By making use of pre-made social media templates you are tapping into the expertise of those who have trodden the path for years already.
When you have all the hard work already done for you, you just need to drop in some of your own lines, your own logo, and presto: you’re done. Look for templates that resonate with you, before making the decision to buy them. Unless you are in a very unknown niche, there will probably be lots of pre-made social media template bundles to be found. Take a look at ContentBASE, for example. They offer Canva bundles, which you can easily edit online. Most bundles offer plenty of content to keep you posting for weeks, or sometimes months.
1.4 More Engagement
Images are a lot more appealing to the eye than just text. Studies have demonstrated that you can get a significantly higher amount of engagement with your users, which translates to greater loyalty of existing clients and the addition of new ones. You should never underestimate the power of great visuals to captivate your audience.
1.5 Filler Content
Anybody who has managed social media knows that there are days when you don’t know what to post or can’t think of anything to say. On those kinds of days, you can use pre-made social media templates to publish something creative and visually appealing, after all.
1.6 Laser Targeting
Social networks are now what television was back then. You must be entertaining and informative, or your viewership will go down. After working for a long time to create a good content strategy, you must have a laser beam-like focus, so that the product and/or service you offer is always in line with what your target audience desires.
You need to take into consideration the platforms where you will be posting. If you are posting on your regular Instagram timeline, for example, your images should be squared. However, if you are posting Instagram Stories, then your images should be of the 9:16 ratio. Keep this in mind when designing promo content for your marketing campaigns.
Another thing you should consider is your brand. While pre-made templates are easy to use, out of the box they will be created as a one-size-fits-all. You’ll need to at least make them match your brand. Basic graphics editing skills are required. Canva will usually get the job done. If you’re a Canva first-timer, then it might take you an hour or so to really get going. But once you’ve got the hang of it, you can easily change up the color scheme and add your logo. Before you know it, you’ll end up with a professional-looking graphic design that matches your brand, to boot.
Social networks have become the main showcase of businesses around the world. You can’t underestimate just how much people will learn about you, thanks to a solid social media strategy. That’s why you need to always keep posting. Post with purpose and proper branding. And do it consistently.
A strong online presence is not something you build overnight. It’s not really a sprint, but more of a marathon. The more help you can get on your journey towards never-ending success, the better off you’ll be. And if you are not a design expert, it only makes sense to save yourself days of work, by going for professionally designed template bundles!