What Your Web Activity Says About You

web activity
Jan 5, 2024 Reading time : 4 min

The advent of the internet has reshaped society, turning the world into a global village interconnected in real time. As digital citizens, our internet usage patterns can be highly revealing, painting a picture of our interests, habits, and behaviors. But what do these patterns say about us? And how safe is our data within our digital footprints?

web activity

According to the 2021 report from Global Digital Overview, there are more than 4.6 billion people worldwide who use the Internet. This represents nearly approximately 60% of the world’s population using the internet. Now, the question arises for what purposes do the people use internet?

Additionally, a study conducted at the Pew Research Centre concluded that 85% of American adults use the Internet for email purposes. It is that’s why the most popular online activity. Additionally, this suggests that even with the advent of the numerous messaging and social media explosions the critical communication tool in the digital age is still email. 

Moreover, that study also uncovered that approximately 81% of internet users usually make an online query for seeking information about a hobby or an interest, which indicates that a strong inclination is there toward self-directed exploration and learning. On the other hand, 69% of the users chose to shop online which reflects the increasing consumer confidence on e-commerce platforms. Furthermore, what puts their names on the internet– you can remove your name from Google and other similar platforms as data stored online always tends to spread far and wide. 

Another prevalent online activity is social networking, with 69% of internet users participating. That underscores the integral role of social media platforms in fostering connectivity and creating virtual communities.

The Online Footprint: Decoding Digital Behaviors

Every online activity, whether it’s a Google search, a Facebook like, or an online purchase, leaves a digital footprint, essentially a record of one’s internet usage. These footprints can be passive, generated without active engagement (like browsing history), or active, formed by intentional online activities (like social media posts).

Our digital footprints offer insights into our interests, preferences, and behaviors. For instance, frequent online shopping may indicate a high disposable income, while regular visits to health websites could suggest a focus on well-being. While this data can enhance user experience through personalized content, it also raises significant privacy and security concerns.

Are Digital Footprints Good or Bad?

Although, it is for the benefit of the users. The more time users spend on the internet helps the server to provide personalized feeds and more convenient experiences like; remembering your last order, exclusive offers which perfectly go with your interests, the plot of a movie/ series to pick where you left from, and much more. In fact, these also allow you to create your own “Positive” image online, to attract potent users like hiring resource managers, job opportunities, making new friends, etc. by uploading pictures, and personalized information associated with your profile. 

On the other hand, it can be advantageous for cybercriminals to utilize that information for more targeted and effective phishing attacks, and other scams against you. 

The Safety of Personal Data in Digital Footprints

Do you know our digital footprint which is beneficial for personalization and target-oriented marketing can also expose us to threats like identity theft, data misuse, or cyber-stalking? Well, in fact, it is estimated that by 2025, cybercrime will cost the world $10.5 trillion annually, which would be the result of data breaches and exploiting personal information. 

The more time we spend online and the traces of data we leave behind raises our vulnerability. However, technology companies and government-authorized organizations are actively working on implementing strong measures for enhancing users’ safety online, in which users themselves also play an active role in their own data protection. 

In addition to this, users using the internet should stay conscious while sharing their information online. They must deploy those privacy settings to control their digital footprints and update their software regularly to safeguard against potent cybersecurity dangers. Moreover, to foster a culture of digital safety it is essential to provide information about safer online practices. 

Do you know our patterns of internet usage can offer a window into our digital lives? These do reflect our interests, habits, and lifestyles. Furthermore, as we do embrace the connectivity and convenience which is offered to us by the internet, similarly we must be conscious of our own digital footprints and the potential risks that they do carry. 

It is important to share internet responsibility amongst the government, users, and tech companies. With the collective and collaborative efforts of everyone, it will be easier to ensure that the internet would remain a space for learning, opportunity, and connection rather than a domain of risk and vulnerability. 

Internet and Online Communication Expert