Digital Marketing / Seven Tips for Selling Your Book Online

Seven Tips for Selling Your Book Online

Updated on November 21, 2022 | by Kamal

SELLING BOOK

Selling a book is a challenging endeavor. A lot of patience and planning are required to ensure it’s a success. The answer is the internet, which has made everything easy, even if it’s publishing books. 

First things first. When writing your book, you should have a reasonable estimate of when it’ll be finished. After you have a realistic time frame, you can start developing a marketing strategy. 

The internet gives you many ways to advertise and publish your book, so you will have to decide which route you will take and the social media platforms you will use to advertise. Remember, when you publish your book yourself, people view it as an independent project and assume that you are an expert in your field. 

Once you publish your book online and make arrangements for a hard copy, you can promote your book online through various means, such as social media, your mailing list, and bookselling sites. Remember to choose an angle that will help drive traffic back toward your website (if you’ve created one).

How to Get Started?

When drafting a book, it is essential to consider how you want it published. 

You can choose between:

  • Traditional Publishing
  • Self-publishing

Traditional publishing is having an established publisher publish, promote, and distribute your work. Traditional publishing works for those with the time and money to invest in the process, but it is not always ideal.

The good news is that you do not need to spend much money to self-publish your book. In other words, self-publishing may sound like a better, quicker way to get your book into the world. 

When it comes to self publishing, you

  • Don’t need an agent and only need to concentrate on one party when you are trying to negotiate a deal.
  • Will also have access directly through their publisher instead of through an intermediary like an agency or literary agent.
  • Will have complete control over when and how your book is released. This gives an author much flexibility in pricing, marketing strategy, and even legal issues such as copyright infringement or plagiarism charges.

Once you start self-publishing and gauge the progress, you can now think of other ways to promote your book. 

Search Book-selling Websites

You should start by searching bookselling sites. There are many different options, and it is essential to find one that suits your needs.

Amazon has been around for decades and still dominates the market with its vast selection of books, videos, music, and more. This is a great place to start if you are looking for an effortless way to sell your book online!

Book Promotion Websites

If you have an e-commerce store on another platform like Shopify or BigCommerce, it could be worth considering linking that up here too!

These websites will help you sell more copies at lower prices than Amazon and other platforms because they do not charge a fee when someone buys directly from them. Moreover, they also offer free shipping worldwide, which makes things even easier! 

This allows you to market your book directly to the people most likely to buy it because they belong to the same niche as yours.

Use Google AdWords to Sell Your Book

Using Google AdWords to sell your book is an excellent way of getting started with a marketing strategy. You can target people interested in your book and set a budget for each ad campaign. It is also easy to create an ad that will appeal to the audience you want, allowing you to spend less time designing it and more time promoting your work.

ISBN, Title, and Cover

Make sure you have an ISBN that lists your name and the title. This will help retailers find you on Amazon or other sites like Google Books or Barnes & Noble. If possible, upload a cover image with a brief synopsis of the story so readers can see what book they buy before purchasing.

Include links inside each volume that lead directly back to Amazon if someone wants more information about buying one volume at a time.

Be Strategic with Social Media

Social media is a terrific way to connect with readers and sell your book. It can be used to promote your book and connect with other authors, reviewers, and bloggers.

The flywheel effect is a term used in marketing, and it refers to the idea that if you do something repeatedly, it will start to have a compounding effect. If you advertise your book on social media, people will see and like your posts. This could increase traffic for your page after they buy or download one.

Pursue Reviews for Your Book

The importance of reviews cannot be understated, especially when it comes to self-publishing. Reviews are one way for readers to decide if a book is worth buying. An honest review can make all the difference when selling your book online.

You can also ask customers and readers to leave reviews on Amazon, Goodreads, and other sites. This can help boost sales of future books by making them more desirable than others at the same price point or genre level.

Establish an Author Website

A well-designed website is essential for any author who wants their work seen by a wider audience. A website is the best way to get people to find out about your book, and it can also help you with promotion, marketing, and even sales.

Ensure your website is professional, attractive, and easy to navigate. Include a link on the homepage that takes readers directly to Amazon or wherever else they buy their books. If there are bonus materials available online (like audio versions of the book), make sure those are linked as well. 

Furthermore, include an author’s email address so people can reach out to purchase copies of your book!

Conclusion

Selling your book online is a fantastic way to make yourself known, build a reputation, and increase sales. The internet has opened many avenues for authors to publish their books, gain a following and create opportunities to interact with like-minded people beyond borders. 

If you think we missed out on a tip that would help authors sell their books online, tell us in the comments box below, we’d love to know what you think.




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