What is Website UX and Why Does It Matter?
Updated On July 9, 2021 | by Kamal
Do you want to improve the UX design to create a memorable website for all your visitors?
Website UX design is one of the most important factors to help reach your goals. The question is, what is UX design and how does it improve your website?
Think about your favorite physical store and why you buy its products/services. Do you enjoy going to that store only because you like their commodities? There’s a big chance that you also enjoy the experience whenever you visit.
When you own a business website, the same thing applies to your customers or visitors.
Keep reading to learn the meaning of website UX design and how it works. We also have tips discussing how to craft excellent eCommerce website UX designs.
Also Read: Top 10 Websites to Check VIN
What is Website UX Design?
The term “UX” came from Dan Norman in the 90s, which stands for user experience. It’s the website design approach that considers the user. In UX design, your goal is to focus and improve the following factors:
- Accessibility
- Credibility
- Desirability
- Usability
- Value
These are only a handful of the main focuses in designing website UX.
Another characteristic of UX design is its focus on the user. Understand your visitors’ habits, needs, behaviors, and motivations. From there, you can craft a website catering to these factors.
What Are the Elements of UX?
UX or user experience is a broad and general term. It doesn’t only start with the product design. It also follows the product’s lifetime with the consumer.
Let’s say your business creates quality non-stick pans and pots. Your goal is to keep the customer happy until the product reaches the end of its lifetime. It’s why your ads must continue to the product’s value.
Also, no matter what you’re selling, your website UX design will get split into various elements:
- Visual design
- Information architecture
- Usability
- User research
- Content strategy
- Interaction design
These elements each element plays a part in attracting customers. For example, user research looks into your target market and determines what it needs. Meanwhile, visual design takes care of graphic design.
Website UX vs. UI: How Do They Differ?
If you’ve heard of UX, you’ve also most likely heard of UI. UI or user interface design is the visual supplement to UX design. Often, it’s where elements like graphic design, typography, and color theory come in.
UX refers to the interactions users have with a product or service. Meanwhile, UI focuses on how to present the product or service. Remember that web design matters to your customers as well.
Although they follow different disciplines, UX and UI design must work together.
Good Website UX Design Optimizes Your Website SEO
SEO or search engine optimization is the process of improving your site to increase its web search visibility. SEO is always changing, and these are often in tune with Google. The good thing about improving your UX design is that it helps increase your SEO rankings.
One of Google’s goals for its users is to offer a good online experience. When you add backlinks or relevant information, you’re not only creating a good UX design. Offering backlinks and relevant data are also key practices in boosting SEO rankings.
Adapting successful SEO practices also influences the UX.
Another common example is revamping your websites to be more mobile-friendly. Over 80% of internet users access the web through mobile devices. Thus, Google gave more attention to sites with mobile-friendliness.
Updating your website to make it more accessible through mobile won’t only affect your SEO performance. You’re also enhancing your website’s user experience.
UX Increases Loyalty and the Time Users Spend on Your Website
Is your eCommerce website still new? With a bad UX website, your climb to the top is hard and steep.
The great thing about positive UX is creating a gentler slope for your online business. The secret to easing that uphill climb is to keep your visitors engaged longer. The more your visitors stay on your website, the more likely you are to build customer loyalty.
Now, you may ask, how do I improve customer loyalty? You can do this by designing a website that your visitors will enjoy exploring and engaging. Create referral programs, offer great vouchers, and connect with them in deeper ways.
You Gain More Conversion and Sales With Positive UX
Did you know that 7 out of 10 online businesses fail because of bad usability? The visitors or customers may feel that the registration takes too long. Sometimes, failure comes from unnecessary procedures to keep visitors on the site longer.
You can avoid having your business plunge when investing in creating positive UX. It can be as simple as removing your pop-up registration forms. It’s all about making your website more convenient, accessible, and easier.
In time, your conversion and sales will shoot up. All it takes is patience, a kind disposition, and smart business tactics.
Tips for UX Designers: Things to Consider to Create a Positive UX Design
If you’re also the UX designer for your online business, improve your skills by following these tips.
Don’t be afraid to learn and get your inspiration from the best. Take a hint from the best UX/UI websites in your industry or niche. Try to learn how to design UX/UI websites by deconstructing excellent examples.
Focus on creating responsive designs instead of complex ones. Keep things simple but also engaging for your desired users or visitors. Overloading them with complicated layouts can discourage them.
Develop Your Website With a Great UX Design
We hope you enjoyed discovering the importance of website UX. Now you know how vital it is to your website, consider investing more effort into improving your visitors’ experience.
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