Guide / Tech / Intelligent Innovations: 5 Ways You Can Use Tech to Improve Your Business

Intelligent Innovations: 5 Ways You Can Use Tech to Improve Your Business

Updated on August 12, 2021 | by Austin

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81% of organizations agree that information technology is a strategic enabler of business. Properly integrated IT increases the productivity and profitability of a company and its employees. That’s why employees who work for a business that has properly upgraded its technology spend 17% less time on manual processes, freeing up time for more complicated tasks.

Those complicated tasks are what lead to more substantial growth in a company, so freeing up more employees to do them is always a good plan. That being said, it can be hard to decide just how to go about revolutionizing the technology at your business. There are so many options such as marketing mix modeling ai, and they all bring significant improvements with them.

Also Read: How To Grow your E-commerce Business

With that in mind, here are a few ideas you can incorporate into your company’s technology plan to scale your business through intelligent innovations. 

1. Connect with Social Media

The first way you can use technology to innovate at your company is to embrace social media. 90% of marketers say their social media efforts have increased exposure for their business, and 75% say they’ve increased traffic to their main website. Those numbers support the idea that investing in social media can help you grow and thrive. 

So, how should you do it? Here are a few statistics you should know when making your social media plan. 

  • Focus on Facebook images. Images are responsible for 75% to 90% of an ad’s performance on Facebook.
  • 32% of social media influencers say that the best social media platform for influencer marketing.
  • 53% of users say they bought a product they first saw on Twitter.
  • 50% of B2B buyers use LinkedIn when making purchasing decisions.
  • 60% of active pinners are more likely to search and browse for things to buy on Pinterest than to buy from catalogs.

What these statistics highlight is the need to research what approaches work best on each form of social media. When you find the right strategy, you can sit back and watch your success begin to rise. 

2. Secure with A VPN

VPN stands for a virtual private network. It allows you to create a private network from a public internet connection and protect your privacy. That way your information, such as your credit card or bank info, is kept safe from potential thieves. 

VPN usage continues to surge around the world, due to concerns about privacy, security, and unrestricted access. VPNs offer privacy by encrypting your traffic while hiding your IP address and location from other people. 

When you use a VPN for your business, you increase the security of your information and that of your customers. That means those who buy from you can rest assured that their delicate payment details will be protected. 

When choosing a VPN, consider the security experience of the vendor, the fact that reviews aren’t always independent, what’s contained in their privacy policy matters, and a free VPN is rarely free. Always do a thorough check into the VPNs you’re considering before you purchase them. 

3. Unite with Usenet

Usenet is a worldwide distributed network where people share ideas and news. Users can post information on the Usenet network freely without any interference and little or no censorship. 

You can use Usenet to unite with people around the world and share information about your business. Anyone is free to make their own group, so you can create a page specifically for your business. That way, you can share the exact information you want the world to have about you and your company.

In order to access Usenet, you need to purchase a Usenet plan. You can get this for as low as $10 a month from a company called NewsHosting, they’re one of the top Usenet servers and they have over 100,000 groups. Join Usenet today to start connecting. 

4. Charge with A Mobile Credit Card Reader 

A mobile credit card reader is a device that attaches to your phone so that your phone can act as a credit card reader. These devices enable payment through cards of other traditional methods. 

Have a look at the three types of mobile credit card readers:

  • Magstripe. Credit cards that customers swipe to pay. With magstripe mobile credit card payments, the customer’s payment information is stored in the card’s magnetic strip. 
  • EMV. A credit card chip payment. Since chip data dynamically encrypts customer payment information, scammers have a harder time stealing this information. 
  • Near-field communication. More commonly known as contactless pay, NFC allows data transmissions to a mobile credit card reader directly from the customer’s phone.
  • Bluetooth-enabled. A Bluetooth-enabled reader allows you to accept payments within a short distance of your smartphone or tablet.

One benefit of credit card readers is that they work with the devices you already own. That means there’s no need to carry around additional tech, aside from the reader itself. 

If you’d prefer to process payments without a separate adapter, many services allow users to complete a transaction by entering credit card information into any internet-connected phone. 

Some services require an app. Downloading that app will allow you to use either an internet-connected mobile device or a card reader. 

5. Innovate with Automation

Robotic Process Automation is a program that has been a vital addition for many companies since it was created. RPA has the AI capabilities to handle tasks like record searching, analyzing, calculations, transactions, and more. These new technologies can help complete repetitive tasks quickly and efficiently, giving your employees a chance to focus on more productive matters. 

Software robots can understand what’s on a computer screen, enter keystrokes, navigate, identify and extract data, and perform a wide range of other actions. But software robots can do it faster and more consistently than people.

You can take advantage of these five innovations to improve and grow your business.

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