Know the Top 5 Crucial HTML Elements for SEO

Updated on June 3, 2022 | by Kamal

Crucial HTML Elements for SEO

Do you know the magic of HTML for your Website? Let us help you understand what HTML elements can do for your website. All the HTML elements are highly significant for providing the right information on your website to the search engine. Furthermore, HTML elements are important to highlight the major portion of the content that is search-relevant. These HTML tags or elements are precisely designed for the browser to inform the display format of the content. 

Let’s understand some of the elements that can affect SEO directly or indirectly:

1. Title Tag

Title tags are a crucial element to inform search engine results pages (SERPs), what the page is about. It is considered to be the topmost priority for most people. Therefore, SEO Tampa suggests you make a title with at least 70 characters. Also, make sure you avoid entering too many keywords in the title to maintain the user experience. If you own a popular brand, make sure you mention your name in the title. Also, do not miss adding unique information in the title.

2. Meta Description

A Meta description is a short paragraph that is mainly found in the HTML section. It is displayed after the URL and title in the SERP snippet. This short paragraph holds great significance and works to find out the page’s subject. Having a well-crafted Meta description will also help you control bounce rate and keep users stick to the page. But, it should be written within the limit of 300 words but do not mix alphanumeric characters.

3. Image Alt Text

Alt Text for images is an optimization factor for an image that is added to the webpage. Alt Text helps in creating a comprehensive view of the image for the SERP. From an SEO perspective, having Alt Text will even help the image to rank in the search engine. Therefore, having product images, stock images, and art should have the alt tag. But these tags should be short and precise. The considerable factors to add in alt text are object color, type, lighting, material, and shape, but there should not be too many keywords.

4. Robots Tag

Robots tag in an HTML page is meant to help the SERP to index the entire webpage. This is essential for improving the overall rank of the website. If you don’t want some pages to get included, there are few parameters you should follow such as Noindex, Nofollow, Noarchive, Nosnippet, and None that is understood by Google. This is very crucial for avoiding any complexity. You can use both upper and lowercase in the robots tag.

5. Canonical Tag

If some pages contain homogenous content, you need to have a canonical tag to make it clear to the search engine. As per SEO’s guidelines, you need to make sure that from all the alike pages which one is more important. Also, make sure that the pages do not contain all the duplicate content and have dissimilar URLs, in the page with identical content.


HTML is very advantageous for optimizing the overall ranking of the website and maintaining a healthy SEO routine. It is a time-taking process, so one needs to put in patience and hard work. Adding all the significant information will help you get better results in the terms of ranking.

All the elements given above are very important, and avoiding any of these would affect the overall performance of your website. We have tried to offer the maximum information that can help you in the long run. Adding all these components will give you the benefits that you are expecting from your website. So, give a thorough read and avail the maximum benefit.

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