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Designing Logo with Optical Corrections – Guidelines by a Logo Design Company

Updated on January 11, 2021 | by admin

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There are numerous resources available on the web where you can create a logo design for free. It doesn’t require any advanced skills. All you need is to open a logo maker website, select a template, download, and you are good to go. So, why do you think businesses prefer to consult a professional logo design company to create their logo? There must be some difference between these basic-level template-based designs and high-profile custom logo design, isn’t it? 

Optical correction is one of the many factors that contribute to distinguishing an advanced logo design from the free resources available on the web or even the substandard logo designs created by the amateurs. It can make or break your logo. Wondering what it is? We will explore in the following sections.

Overview  

When it comes to streamlining your business, playing by the rule is the best way to make a positive impression. But when it comes to creative designs, breaking the rules can produce some wonderful results. 

Yup, you guessed it right. Optical correction encourages you to deviate from the rules and focus on “how it looks” instead of “how it should look”. Simply put, the creative designers follow their instinct beyond the gridlines while crafting a logo – this is what optical correction stands for. 

The following instances will further enlighten the matter. So, bear with us for a few more minutes!

Perfection vs Imperfection 

When you start to apply grids on your logo, you try to make it look “perfect”. The problem with this perfection is that it may seem to be unbalanced to the human eyes. This is why logo design company professionals prefer to go with instincts than with the grids. 

Here’s an interesting example. We all are familiar with Google’s G icon. When it was released, some logo designers were not satisfied as the alphabet G was not gridline-perfect. They corrected the logo design but the result was unappealing. This new design looked a bit wrong and unbalanced while the original imperfect logo looked perfect! 

The icon G you see today is the “imperfect” design that doesn’t follow the gridline. It looks perfect for the human eyes. 

Irradiation Phenomena 

Black and white are two popular colors in logo design. If you design a black logo on a white background, make sure to design a white version of the logo as well. We will tell you the reason. If you engage a website development company to build a digital destination, you must want to market it through various channels. Now, some third party websites may have a dark background and a dark logo will get lost on it. Having a white variation of the logo will allow you to feature your products/services on diverse websites and forums without any hassles.  

Now, it’s not as simple as changing the black color of the logo into white. Once you change the color of the logo from black to white, the logo starts to look fatter. That way, the entire design looks unappealing. This illusion is known as the irradiation phenomenon. 

If you avail of professional logo design services, you may check what the experts do. While designing the white version of a black logo, the logo artists apply a thin stroke and expand the shape. That way they can control the ‘weight’ of the logo. This ensures that the white version of the logo is an exact replica of the black version. This is a cool strategy to design a sleek logo. 

Gestalt Theory

Gestalt is the German word for an organized whole perceived through the sum of its parts. The human brain has a turn to organize multiple visual components into a unified whole. Psychologically, this is termed as Gestalt. Various Gestalt principles apply to logo design. These may include proximity, continuation, similarity, closure, figure, and ground.

The IBM logo is a perfect example of the proximity principle of Gestalt theory. Here, several distinct horizontal lines feature the alphabet I, B, and M. Again, MOCA logo is designed by following the similarity principle. Here, the triangle shape poses as “A” and the square poses as “M”. CocaCola is a classic example of the continuity principle. Here, our eyes follow from C as the first letter to A as the last letter. 

Gestalt principle is a great instance of how human eyes and psychology visualize a logo. It’s not about what you see on the design, but also what you can imagine being there! 

Overshoot

This is yet another interesting example of optical correction. Imagine a circle placed next to a square – both of equal size and height (or simply check it on Google!). You will see that though both the shapes are of the same height mathematically, the circle appears to be smaller than the square. That’s why the circle needs to be slightly increased so that it looks to have the same height as the square. The height increase is known as overshoot. This increase in height is done by optical correction. 

Sanctioning Optical Illusion 

Optical correction validates optical illusion. The takeaway is that use the grids as a guide, not a rule! Go by the visual appeal to make a logo design “look perfect”. Every logo design company has applied optical correction while designing logos. If you are curious to learn how we applied optical correction in our logos, drop us a message. We would love to have a chat with you!

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