4 of the Best Watch Brands to Add to Your Collection

Updated on November 26, 2020 | by Alex Smith

Best Watch Brands

Making any watch collection as diverse as it could be can be challenging. Most watch collectors will develop brand bias as part of their journey in collecting, as one brand will resonate more with their prejudices and personal style. But there will come a time when a collection becomes too much of the same, and this is where a collector’s duty to widen their horizon crops up.

In this article, we’ve listed down some underrated watch brands that collectors should look into. These are brands that have had quite the iconic watches manufactured over time, and they certainly will complement any existing collection with the obvious Rolexes and Omegas thrown in there. Here are your top choices:

Girard Perregaux

Girard Perregaux is one of the lesser-known Swiss watch brands. The competition for these brands over in Switzerland is so stiff that most brands that don’t have international recognition sometimes go under the radar. While Girard-Perregaux is certainly not one of them, it’s still not Swatch-level notoriety. 

There is quite the number of choices you can check out with Girard-Perregaux – the Laureato, 1966, and even the Competizione are collections that carry top of the line watches. The 1966 is a classic in its own right, a dress watch with an automatic movement that can transition surprisingly well from the boardroom to the casual beach day.

Patek Philippe

Patek Philippe is arguably the pinnacle of Swiss watchmaking. Getting a Patek means that you’ve arrived and that you’ve done something with your life. Or, you’re one of the few born with tons of money. Patek is historically the brand that originated the wristwatch, and with a varied product line under its name, one could have an entire collection from the watchmaker.

When we’re talking about Patek, it should come obviously to talk about its shining star – the Nautilus. Word of warning: getting a Nautilus won’t be easy, as demand for it has been at an all-time high in the past few years. Reports determined that you’ll have to wait a minimum of five years for the watch without an inside connection.  If you don’t have that patience, get the Grand Complications instead. The collection certainly has all the bells and whistles for an excellent watch.


Probably one of the most underrated Swiss watchmakers, Blancpain is slowly getting the accolades it deserves in the past few years. The brand is continually manufacturing some of the best watches in their categories, with the Fifty Fathoms leading the way. While not the ISO-certified divers watch that everyone wanted, the collection still has some handsome timepieces in its line.

If you are more into artsy watches, the Villeret line should be to your liking. It features different textured dials with iconic paintings from all over the world. It’s a one of a kind timepiece, and with a modified mechanical manual-winding movement, a calfskin leather band, and an air of exclusivity to boot, this watch is a shoo-in to any collection.

Grand Seiko

Grand Seiko arguably has some of the best watch movements in the world. This brand continues to create, modify, and refresh its movements to be the most technologically-advanced in the world. The Spring Drive movement is certainly a wonder, and the 9R line of watches that carries it is nothing short of spectacular. Plus, every Grand Seiko watch is completely hand-made.


These brands are just the tip of the iceberg when it comes to watchmakers that need more traction from collectors. The best of the best when it comes to watchmaking doesn’t necessarily have the best marketing, and so, they don’t get the notoriety that some of their counterparts enjoy.